Find customers where your competitors aren’t looking.

The under-the-radar channels that quietly convert — newsletters, directories, podcasts, communities.

No card. No subscription. Browse before you pay.

The problem

Search and social are one big auction — and you’re bidding against everyone.

“Google and Facebook ads are getting too expensive. My ROI has tanked this year. Everyone’s fighting for the same clicks. What other channels are working to find new customers?”

— a founder on r/smallbusiness

ServiceGraph helps you find and evaluate new, unsaturated channels.

Get started →
The niche channels

Every founder occasionally stumbles on a niche channel that stands out.

The catch is you found it by accident. We help you find channels like these on purpose — systematically, with the numbers to back each one.

Launch traffic · SEO · Backlinks

Product & startup directories

High-authority listing sites that put you in front of buyers actively browsing for tools like yours.

Sponsorships · warm audiences

Newsletters

Niche email audiences that already trust the writer. A 3k-subscriber list in your exact vertical out-converts a generic blast every time.

Lead generation · High intent

Business directories

Directories collect high-intent organic traffic. Get your fair share of it.

Sponsorships · Deep conversationsSoon

Podcasts

Small, loyal shows your customers actually listen to — at a fraction of the cost of paid media, with audiences that lean in.

Distribution · word of mouthSoon

Subreddits & communities

The forums where your buyers ask questions today. Show up where the conversation already happens instead of buying your way in.

Reach · ViralitySoon

Influencers

Creators on X, Instagram, TikTok, YouTube, and LinkedIn whose audiences actually engage. Put your product in front of a warm, ready crowd.

Need help running these channels? We also keep a deep catalog of agencies — filterable by service, size, location, and ratings.
Find your operators →
Use cases

Creative ways to find your next customer on niche channels.

Launch a product

Submit to the directories your audience actually visits and start stacking authority from day one.

Sponsor a newsletter

Find writers with the exact audience you want and reach buyers who already trust the messenger.

Back a niche podcast

Trade a bloated conference booth for small shows whose listeners lean in and convert.

Grow through communities

Show up in the subreddits and forums where your customers ask questions — without buying ads.

Build SEO backlinks

Target the blogs, lists, and directories that still pass authority — filtered by DR so nothing is wasted.

Diversify off paid ads

Build channels that compound instead of renting clicks that vanish the moment you stop paying.

Stop overpaying

Don’t pay for an enterprise platform when all you need is a shortlist.

The data behind these channels does exist — buried inside expensive enterprise tools.

We hand you a clean shortlist and the metrics to know where to spend your next afternoon — for pennies.

  • No seats, no onboarding, no annual contract
  • Pay for the results you pull — nothing else
  • Plain data you can export or hand to your agent
Enterprise suite$199/mo
overkill
Your shortlist
Newsletter · 24k subs
Directory · DR 71
Podcast · niche fit
$0.30Export to CSV
Stop wasting time

A list of a thousand channels is worthless if it lacks metrics.

“I tested 100+ places to promote a SaaS. Most are useless. ~70% bring zero traffic. ~20% give a short spike, then nothing. ~10% actually drive consistent traffic. The mistake is submitting everywhere instead of the few that work.”

— r/saasbuild

Real metrics, not a link dump

Domain Rating, organic traffic, subscriber counts, post cadence — checked, not guessed. Spot the dead channels before you waste a submission.

Filtered to your niche

Sort by topic, audience size, and authority. The right small channel in your vertical beats a huge one that isn't even close.

Yours to keep and automate

Export to CSV, pull via API, or hand it to your AI agent. One source of truth that plugs into how you already work.

Founder stories

Founders are winning on the channels everyone ignores.

Spent $40K on conference sponsorships. Got 3 customers. Spent $2K on a niche podcast. Got 47.
r/SaaS
Got my first 340 customers from Reddit without spending a dollar on ads — $30,260 in revenue.
r/SideProject
Submitted to 100+ directories. 60+ backlinks, ranking for long-tail, 3 signups. Directories don't spike — they compound.
r/Startup_Ideas
First 1,000 visitors and Domain Rating 6 in 3 weeks, just from submitting to 50 directories.
r/SaaS
Newsletter features took us from 1,000 to 5,000 users in one week.
r/SideProject
$6K in sponsorship sales three months into my local newsletter — my first sponsor before I even hit 1,000 subs.
r/Newsletters
We were too dependent on Meta & Google. Now organic brings us $5K a month.
r/Dropshipping_Guide
Got my first 100 niche newsletter subscribers without spending anything on paid ads.
r/beehiiv
Spent $40K on conference sponsorships. Got 3 customers. Spent $2K on a niche podcast. Got 47.
r/SaaS
Got my first 340 customers from Reddit without spending a dollar on ads — $30,260 in revenue.
r/SideProject
Submitted to 100+ directories. 60+ backlinks, ranking for long-tail, 3 signups. Directories don't spike — they compound.
r/Startup_Ideas
First 1,000 visitors and Domain Rating 6 in 3 weeks, just from submitting to 50 directories.
r/SaaS
Newsletter features took us from 1,000 to 5,000 users in one week.
r/SideProject
$6K in sponsorship sales three months into my local newsletter — my first sponsor before I even hit 1,000 subs.
r/Newsletters
We were too dependent on Meta & Google. Now organic brings us $5K a month.
r/Dropshipping_Guide
Got my first 100 niche newsletter subscribers without spending anything on paid ads.
r/beehiiv
Built for the way you work

Hand it to your AI agent and let it do the digging.

Every channel is one install from Claude Code, Cursor, or Codex. Ask in plain language and your agent builds the filter, pulls the contacts, and hands you the shortlist. No tab-hopping, no copy-paste.

# add the skill to your agent
npx skills add nostrband/servicegraph
# then just ask
“Find me twenty newsletters to sponsor with audience matching my ICP.”
building filter · pulling 18 matches · ready to export
Pricing

Browse everything free. Pay only for what you pull.

Search, filter, and preview the entire catalog at no cost. When you find channels worth pursuing, unlock their contacts and full metrics as you go — no seats, no monthly fee, and nothing expires.

Start free
2000 credits
A generous starting balance on signup. No card.
Pay as you go
Top up anytime
Buy more when you need it. Better rates at volume.

Your niche channel is already out there. Go find it on purpose.

No card. No subscription.

Questions

Good to know

What counts as a channel?

Any non-gated place to reach customers — a directory, newsletter, podcast, blog, subreddit, or creator. If it isn't locked behind a single ad auction, it's fair game. We add new types regularly.

What's in a result?

Name, link, the metrics shown on the channel card, and contact details where we have them. Exact fields vary by channel.

How fresh is the data?

Updated regularly. Cadence varies by channel type — and we check that links are still live, not frozen in a two-year-old list.

Can I export it?

Yes. CSV on the web, JSON over the API, or straight into your AI agent.

Is there a subscription?

No. Browse and filter for free, then pay only for the contacts and full metrics you actually unlock.

What's coming next?

Podcasts, blogs, YouTube, influencers, subreddits, and awesome lists. Sign in and you can ask to be notified as each one ships.